Applying Smart Incentive Systems for Energy Saving // Muping Zhao

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Muping Zhao
Master of Science
Prof. Elisabeth Beusker
Prof. Elisabeth Beusker
Chair for Real Estate Development

in Buildings and Urban Districts and their Impact on User Behavior


In this age of energy crisis, we are at a point of imperative transition to renewable energy and more sustainable energy consumption behaviors. The German government has released two important climate protection instruments in the building sector energy saving regulation (EnEV) and the building rehabilitation program “KfW CO2-Gebäudesanierungsprogramm”. Although many people have already aware of the energy situation, there is still considerable population who have poor energy awareness and lack the information on energy conservation. Hence in order to incent people at best, corresponding information should be provided. Also incentive measures that can make the public feel the self-efficacy in energy conservation are also very important. Ant Forest and SmartH2O are analyzed in this thesis as two cases of attempts for smart incentive system which can provide experience for the further design and show how these incentive systems work on the users. This master thesis developed a conceptual design of an incentive system for energy conservation Energy Pass Platform based on the incentive theories from the aspect of behaviorism and experiences from the current attempts and measures regarding the current development and predictable progress of technologies. The core approach is a multi-principle scoring system to measure and definite the energy-saving level of the lifestyle of a household, from 5 aspects: household appliance, heating, air conditioning, building technology and mobility.